Ever since the evolution of smartphones, everything seems to have an app that is made available either for free or for a fee at the app store of the operating system.
Amongst the latest trend to hit smartphones is for every business, small, medium or large; to have an app of their own, as their representation in app stores.
Now one would naturally ask, is it really a necessity? Is it actually useful or profitable for a business to get developed an app which it can use to showcase information about its workings, to users of smartphones and tabs who might be potential customers for it? Let us dig for an answer right-away!
Excessive use of smartphones by owners
A major reason why creating an app for your business is a good idea is that those who own a smartphone use it excessively.
A smartphone is a multi-task machine and there are thousands of apps listed in each category in app stores to cater to user demand, be it for purposes of downloading a game, a desktop app, a messenger app, so on and so forth.
This means that a large chunk of the time users spend on their phones is downloading and using apps of various sorts, the app store being “home” in their smartphone use routine.
For this reason, if your business has an app, then your business has a very high chance of being very “visible” to smartphone users.
Sooner or later, your app may appear in any of their searches over the app store and they may decide to take a look at your business’ app for its sake.
Tomorrow, these same users may become customers of your business if they are impressed and convinced by your business’ offerings to them inside of the app.
A newer way of looking up info on a subject
Another good reason to have an app of your business is that looking up info on a subject of interest is the new style, the new way, the cool way, shall I say, to look for information on any subject of interest.
This is not to say that logging onto websites is a redundant exercise, no, not at all.
It is just that accessing info by accessing an app of the same is the newest trend to hit the World Wide Web and so it would be a good reason why mobile app is necessary for businesses, as it will pay off!
Costs of developing a mobile app
Every act has pros and cons attached to it and in this case, the disadvantages are the cost of having an app developed for your business.
The cost of the app is the big question that you as a marketer for your business need to answer because you will have to weigh the “estimated” benefits against the “current” expenditure and make a realistic decision as to how and why mobile app is necessary for businesses, your business in this instance.
You have to be certain with a reasonable percentage of risk involved in your decision making, before you embark on the project of having your app developed to further your business goals in the online world.
This is so that you can benefit in the long run from the benefits accrued versus the costs incurred.