8 Secret Techniques to lead an eCommerce Business
I am sure in movies you guys have seen so many protagonists leaving the plane on autopilot and hopping around the plane doing other stuff without worrying about crashing.
Businessmen these days are looking for the same opportunity where they can leave their businesses on autopilot, so they can live their desired lifestyle.
You must be thinking that leaving your businesses on autopilot BUH! Can only happen in movies…
You know what…. You are totally WRONNGGG!!!!!
eCommerce is a way which can help you to catch these dreams…. WOOO really?
Why would I be lying?
Trust me or not… it is on you. Cheers from my side.
However, there is someone getting in your way and preventing you from transforming your eCommerce store into a gigantic business.
That someone is YOU.
You have the potential but to take it out you need to make effective decisions and put so much effort in scaling up your business on top of the pyramid.
While the eCommerce economy is significantly growing and will be even in future, you can achieve fruitful outcomes if you choose the right approaches. That means you have to focus on the following secret techniques to lead an eCommerce business.
Here are 8 top secrets to lead a successful eCommerce business.
Focus on Products and Users
The biggest mistake most of the eCommerce business people make is rushing to launch a website. You only have one chance to launch your site and you cannot mess with it. Yeah, you can purchase a domain but do not rush to implement whatever comes to your mind, throw some lines like ‘coming soon’ on your home page and avoid big reveals.
Put your customer first and let them see, feel, touch and smell the products, so they can make better decisions. It is hard for businesses to provide these features in the online experience. But you can include some other features like providing free shipping, offering appropriate pricing, and tracking process for products with simplified carts.
Frequent socializing, testing and analytics
During, before and after the launch of the website, always prefer to invest in analytics and testing. Put yourself in customers’ shoes and try to figure out what is working and what is not, if not then why?
Always remember social media is the heartbeat of your eCommerce business, it helps you monitor the reactions, feedbacks, and responses of your clients. While it is perfectly fine to hire some professional for your social media, but always involve yourself with it.
Only following social media is not enough, it is great to include your social media elements on your website. Also include things like product reviews, follow buttons, testimonials, and social login… all these options really help with conversion funnel.
Become mobile friendly
It is better for eCommerce businesses to develop a mobile friendly website design and adopt a mobile app as well. If you do not adopt any mobile app for your eCommerce, you may get irrelevant in two to three years.
Generate leads with SEO
You know connecting with skilled SEO helps your eCommerce in the long run. In present and future to stand out from the competition, you have to adopt SEO as well. People will come on your site will ask queries and can even place orders in accordance to your website.
Get a good CRM and database system for your eCommerce website for data collection and to collect customer information. These steps will help you know the customers details, a list of leads, and even demographics because simply launching a website is not enough you need automated tools to collect information for your website.
Build some strategic partnerships
These days’ eCommerce businesses cannot achieve success on their own. No matter how skilled their team members are, how much experience they have, how many market share they already have, they are still going to need a strategic partner to align their brands with other known firms that already have strong brand equity in the market.
Learn from mistakes
You will make mistakes along your eCommerce experience, it is important to learn from those mistakes and consider them as a learning opportunity. It won’t be easy to deal with those mistakes but in the end, it will offer you the lucrative returns.
Well the last one, you should never stop evolving. Technology is an external factor which is uncontrollable, with the change in technology customers’ tastes will change and to get the success you have to evolve.
Always keep that in your mind…. To position yourself for the long-term achievement you must follow these eight secret tips.
Few quick tips for a better eCommerce business:
- Eliminate the long process of account creation.
- Reduce the total number of screen and clicks that user has to go through.
- Select the cheapest option for your default shopping options.
- Put auto-fill option in form fields to provide ease to users.
- Save shipping, payment and shipping information whenever you can.
- Provide different payment methods for your customers so they can pay for their order as they like.
If you’re looking for mobile-commerce related tips, read (How Mobility is Changing the Game of eCommerce)
Ultimately, you will be able to take your eCommerce business to another level, BUT it all depends on you, how much ambitious you are and what next step you are going to take.