In a fast paced cyber driven epoch, are you still selling and promoting your products through a generation-to-generation owned brick and mortar store? If yes, then you’re falling behind the many small-scale competitors who opted to turn to e-commerce industry and reaped its many benefits.
The e-commerce niche has been growing dynamically, and it has provided different idealist business-owners with a platform to revamp their ideas, and get their product out in the market in an extremely proficient manner.
Most retailers are now looking towards owning an online platform, either website or mobile application, regardless of what the initial costs might be. Why? Here are a few popular, yet compelling reasons why most business-owners are turning towards the e-commerce trend.
— Pure Logics (@PureLogics) October 10, 2016
Lower Costs, Higher Output:
When scaling down the benefits of an online store, especially to a business; a reduced operational cost is certainly the most crucial amidst all. The overhead charges of selling products from a brick and mortar store are higher than those of an online store.
In order to shoot up sales, a physical store needs to be in a posh area – whereas selling products online does not require a physical store. Moreover, the round-the-clock availability of an online store allows business-owners to cut down staff requirement, and save a lot of revenue.
When you’re selling products through a brick and mortar store, you might not be able to reach customers who live far-away from your reach. For example, some small businesses might just sell to local customers, and not be able to approach a list of potential customers in the next city. With an online store, you have a much larger and widespread geographical reach.
— Bloomberg Technology (@technology) September 7, 2017
Your customers are the heart of your business and affording them convenience will yield only benefits. An e-commerce store, as opposed to the traditional brick and mortar stores, provide convenience at every corner.
Allowing your customers to pay via credit cards from the comfort of the home and getting the product delivered at the place of their choosing will help you gain customer loyalty. And on the plus side, you can be referred to potential customers as well. A win-win for both you and your customer.
An e-commerce store needs to be run toe-to-toe with the trends of the social media realm, in order to make sure that customers are compelled to buy from you, and not your competitor.
Social media and the e-commerce industry have become partners in allowing businesses to make most out of their marketing strategy, and promote their products engagingly.
One of the most important benefits of an e-commerce platform is that it allows a business, especially a small-scale one to expand their clientele at a noticeable amount.
As the online presence of an online store increases, it allows more and more people to land on this platform to fulfil their needs – and after a few successful purchases, customer loyalty can be gained.
Pure Logics has served over 800+ clients across 32 countries.
The fame and name of e-commerce platforms is alleviating through the roof and the number of online stores in the internet realm is growing by heaps and bounds. Every other retailer now has a separate online platform to sell their products, and this is creating a cluster of competition.